SOVEREIGN BRANDS CALIFORNIA PRIVACY POLICY

The California Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from sovereignbrands.com (the “Site”) or any of its sub domains (lucbelaire.sovereignbrands.com, bumbu.sovereignbrands.com, mcqueenvioletfog.sovereignbrands.com,  villonfrance.sovereignbrands.com, or deacon.sovereignbrands.com) as well as any of its subsidiaries or future sites.

Effective Date: June 27, 2023 

UNAUTHORIZED USE

YOU MUST BE OF LEGAL DRINKING AGE TO VISIT SOVEREIGN BRANDS’ WEBSITES. IF YOU ARE NOT, YOU MUST LEAVE THE SITES IMMEDIATELY. BY USING OUR SITES, AND ANY TO WHOM YOU SUBSEQUENTLY ELECT TO BE DIRECTED, YOU HAVE REPRESENTED TO US UNDER PENALTY OF LAW THAT YOU ARE IN FACT OF LEGAL DRINKING AGE.

INTRODUCTION

Welcome! You have arrived at a website operated by Sovereign Brands, L.L.C., or our affiliates (“Sovereign Brands,” “we”, “our” or “us”). Sovereign Brands is a true family wine & spirits company, with four generations of history in the industry. Since 1999, Sovereign Brands has pursued its goal of becoming the wine & spirits industry’s most innovative creator of unique, forward-thinking new brands. Through partnerships with high-quality, family-owned wineries and distilleries worldwide, we build each of our brands from the ground up to meet our standards of product quality and innovation. The Sovereign Brands family of companies includes the following entities:

Bumbu Rum Company

LLC Luc Belaire International Limited

Luc Belaire LLC

Sovereign Brands, L.L.C.

Villon International LLC

Violet Fog International LLC

At Sovereign Brands, we take your privacy very seriously. This Privacy Notice (“Notice”) describes the types of Personal Information (as defined below) that we collect, how we use it, how and when we share it, and the rights you have with respect to your information. It also explains how we communicate with you and how you can make inquiries and requests to us about your information. We strive to help you understand how we use your information to improve our products, services, marketing, and interactions with you, as part of our commitment to maintaining your trust.

YOUR CALIFORNIA PRIVACY RIGHTS

This section of our Privacy Notice applies to consumers who reside in California. We adopt this section to comply with the California Consumer Privacy Act (“CCPA”) and California Privacy Reform Act (“CPRA”). If you are a California resident, you may be able to exercise the following rights. We will honor requests received to the extent required by applicable law and within the time provided by law.

RIGHT TO ACCESS AND INFORMATION REGARDING PERSONAL INFORMATION

You have the right to request that we disclose to you the categories and specific pieces of Personal Information we have collected about you. Specifically, you have the right to request that we disclose the following to you, in each case in the twelve-month period preceding your request:

• The categories of Personal Information we have collected about you;
• The categories of sources from which the Personal Information is collected;
• Our business or commercial purpose for collecting or selling Personal Information;
• The categories of third parties with whom we share Personal Information;
• The specific pieces of Personal Information we have collected about you;
• The categories of Personal Information about you, if any, that we have disclosed for monetary or other valuable consideration and the categories of third parties to which we have disclosed the information, by category or categories of Personal Information for each third party to which we disclosed the Personal Information; and
• The categories of Personal Information about you that we disclosed for a business purpose.

RIGHT TO DELETION OF PERSONAL INFORMATION

You have the right to request that we delete Personal Information about you that we have collected from you. There may be certain exceptions to our obligation to delete your information such as if you have an existing account or transaction with us or if we have a legitimate business reason to keep your information.

RIGHT TO CORRECT PERSONAL INFORMATION

You have the right to request that we correct any inaccurate information that we maintain about you.

RIGHT TO OPT-OUT

You have the right to opt out of the sale of Personal Information. We do not sell Personal Information, but we recognize that some privacy laws define “Personal Information” in such a way that making available identifiers linked to you for a benefit may be considered a “sale.” To opt-out of this, please click on .

RIGHT TO NON-DISCRIMINATION

We may not discriminate against you because you have exercised any of the aforementioned rights, including by:

• Denying you goods or services;
• Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
• Providing you a different level or quality of goods or services; or
• Suggesting that you will receive different price or rate for goods or service or at a different level or quality of goods or services.

However, as permitted by the CCPA, we may offer you certain financial incentives. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

PERSONAL INFORMATION WE COLLECT ABOUT CALIFORNIA CONSUMERS

We may collect certain types of Personal Information about you during your relationship with us, as stated above. In particular, we collected the following categories of Personal Information from California consumers within the last twelve (12) months:

REQUESTS TO EXERCISE YOUR RIGHTS

You or your authorized agent may make a request to access, correct, delete or opt-out of the disclosure of your Personal Information for business purposes. You may also make a verifiable consumer request on behalf of your minor child if you believe we have received their information inadvertently. You may request to exercise the aforementioned rights by:

• Submitting a request to privacy@sovereignbrands.com
• Calling us at (888) 460-1205

Please note that we may take steps to verify your identity and residency before granting you access to information or acting on your request to exercise your rights, as required or permitted by law. If you use an authorized agent, we may require proof of written authorization you have given to make the request. We may limit our response to your exercise of the above rights as permitted by law. We will confirm receipt of the request within 10 business days describing our verification process. We will respond to your request within 45 days or let you know if we need additional time.

DATA SHARING FOR DIRECT MARKETING PURPOSES

California Civil Code § 1798.83 further permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from sharing your Personal Information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us at privacy@sovereignbrands.com.

YOUR PRIVACY RIGHTS UNDER OTHER US STATE LAWS

If you are a resident of Colorado, Connecticut, or Virginia, you have the right to:

• Confirm whether we are processing your personal data and to access such personal data;
• Correct inaccuracies in your personal data;
• Delete your personal data;
• Obtain a copy of your personal data that you previously provided to us in a portable, and if technically feasible, readily usable format, if processing is carried out by automated means;
• Opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects

To exercise these rights, you or your authorized agent may submit a request by using this link or contacting us using the information in the Contact Us section below.

We may require you to confirm your identity and your residency in order to obtain the information. If you use an authorized agent to submit your request, we may also require proof of the written authorization you have given.

For emails, please include “Privacy Rights” as the subject line. You must include your full name, email address, and attest to the fact that you are a resident of Colorado, Connecticut or Virginia. We will process your request within 45 days or let you know if we need additional time or cannot process your request. If you make a request by telephone, we may also ask you to provide the request in writing so that we may verify your identity. If we are unable to honor your request for any reason, we will notify you of the reason within 45 days.

RIGHT TO OPT OUT UNDER APPLICABLE STATE LAWS

If you are a residents of Colorado, Connecticut or Virginia, you have the right to opt out of the sale of Personal Information and targeted advertising. To exercise your right, please click on the “Your Privacy Choices” link on the bottom of the webpage where your information is collected.

California residents may have additional rights, as shown in the “Your California Privacy Rights” section above.

OPT-OUT PREFERENCE SIGNALS

Some browsers and browser extensions support opt-out preference signals such as the Global Privacy Control (“GPC”) that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales. GPC is a web browser-level setting, maintained by either a browser or a browser extension, that a user or privacy-focused technology can set. In certain regions, when we detect such a signal, we will make reasonable efforts to respect your choices as required by applicable law.

APPEALS OF OUR DECISIONS

In some states, you may appeal to us if we refuse to take action on your exercise of certain choices described above. To appeal such a refusal, please contact us using the information in the Contact Us section below with the subject line “Appeal of Refusal to Take Action on Privacy Request” and provide the relevant information in the email. If your appeal is denied, residents of certain states can contact their attorney general as follows:

• Virginia Attorney General
• Colorado Attorney General
• Connecticut Attorney General

CHANGES TO THIS PRIVACY NOTICE

We may change this Privacy Notice at any time. We will post all changes to this Privacy Notice on this page and will indicate at the top of the page the modified notice’s effective date. We therefore encourage you to refer to this page on an ongoing basis so that you are aware of our current privacy notice. If required by the applicable law, we will notify you of the changes. By continuing to use the Sites and/or the Services or providing us with information following such a replacement Notice being uploaded, you agree that you will be deemed to have agreed to be bound by the Privacy Notice as changed.

CONTACT US

If you have any questions or suggestions regarding this Privacy Notice, please contact us at:

Sovereign Brands, L.L.C.
383 West Broadway 5th Floor
New York, NY 10012

Email: privacy@sovereignbrands.com

Contact number: (888) 460-1205

– Please Drink Responsibly –
Sovereign Brands is a family-owned, family-run wine & spirits company dedicated to the creation and development of unique, premium beverage brands.
Privacy Policy | Terms & Conditions | Contact Us
© Sovereign Brands. All Rights Reserved.